Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The incumbent is defending, however, holding out hope—in the face of historically slim odds—that the marriage can be saved.
In the last creative review, JWT beat Saatchi & Saatchi and Draftfcb to succeed Arnold on the account. This time around, sources expect the lineup to be markedly different. Royal Caribbean plans to complete its search in May.
from Adweek : Advertising & Branding http://ift.tt/1CUfOqQ
via IFTTT
from WordPress http://ift.tt/1EdtKy6
via IFTTT
No comments:
Post a Comment