Acer selected Saatchi & Saatchi Singapore as the global creative lead agency for the Taiwanese computer manufacturer.
The Publicis Groupe agency prevailed after the marketer narrowed the field of agency contenders that also included Grey, Dentsu Aegis and DDB.
There was no incumbent on the business, but Saatchi will work closely with Red Peak, Acer's branding consultancy. Acer, which spends $50 million in media annually, teamed with Roth Observatory International in managing the review process.
Acer, the world's fourth-largest personal computer manufacturer, also sells displays, projectors, servers, tablets and smartphones. The company has taken a lead in Google Chromebook sales to schools around the world.
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