Following in the footsteps of other omnipresent consumer brands with something arty to prove, PepsiMAX made a huge mess with mouse traps and Ping-Pong balls for a video it calls "Chain Reaction."
With the help of London filmmakers HarrimanSteel, a perfect grid of mouse traps was laid out, with a Ping-Pong ball balanced on each one. After all that work, a single ball was launched under some of the most dramatic lighting I've ever seen to upset the whole display. The ball then rolls down a big science-museum funnel into another Ping-Pong ball/mousetrap installation, this one with colored balls.
All this happens to the beat of music that sounds like Alvin and the Chipmunks' take on dubstep, and I don't know how to feel about that at all.
I shouldn't like the more pretentious visual choices being made here, but I do, because it's fun to watch huge companies clutch their pearls at the thought of being a constant, low-humming presence in the back of consumers' minds. I'm not sure it justifies the filmmaker hugging at the end like they've landed a rover on Mars, though.
from Adweek : Advertising & Branding http://ift.tt/1AQ9Lmj
via IFTTT
from WordPress http://ift.tt/1FWbTP2
via IFTTT
No comments:
Post a Comment