Wednesday, January 21, 2015

Victoria’s Secret Teases Super Bowl Ad With Supermodel Football Game


Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels.


The 30-second spot is part of a Valentine's Day campaign that will run during the fourth quarter of the game on Feb. 1. The ad was created in house.


Today, the lingerie brand launched an 80-second online teaser dubbed "Don't Drop the Ball" that features Adriana Lima, Doutzen Kroes, Lily Aldridge, Behati Prinsloo and Candice Swanepoel.


In the teaser, two teams in red and white uniforms face off. The red team—played by the Angels—win the game after Lima throws touchdown after touchdown to the rest of her team.



The final 30-second ad will also feature Karlie Kloss.


This isn't the first time that Victoria's Secret has run a Super Bowl spot, but the brand isn't particularly well known as a Big Game advertiser. The company first aired a spot in 1999 and also bought airtime in 2008 with a Valentine's Day-themed ad.








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