In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.
The young boy watches Woods play, puts his posters up in his room, and experiences his own victories and losses as he plays the game himself. The film culminates with a scene of current-day superstar McIlroy teeing off after Woods at the start of a round.
Created by Wieden + Kennedy, the spot is lovely and inspirational. It's also not the first time McIlroy and Woods have appeared in a Nike Golf ad together. This follows the funny and very popular "No Cup Is Safe" spot from 2013, although with a completely different tone.
After signing McIlroy, 25, to a five-year contract in 2013, it's clear Nike wants to position him as the heir to Woods, 39. And McIlroy is showing signs of living up to that hype—he's won four majors now, though of course it's a long way from Woods' 14.
"It's been an incredible journey for me, going from massive fan to competitor," McIlroy said in a statement. "To think that not too long ago I was that little boy watching him on TV to where I am now. It's been a cool journey and I'm very lucky I get to compete with and against him, because he inspired me as a kid and he inspires me now. He's the best player I've ever seen."
CREDITS
Client: Nike Golf
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Business Affaires: Dusty Slowik
Project Management: Nancy Rea
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Director of Photography: Nicolas Karakatsanis
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner
VFX Company: The Mill
VFX Supervisor: Tim Davies
Flame Artist:
VFX Producer: Will Lemmon
Titles/Graphics:
Composer: Ludovico Einaudi
Song (if applicable): Nuvole Bianche
Digital/Interactive:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Director: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Executive Creative Directors: Joe Staples / Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Digital Designer: Rob Mumford
Exec Interactive Producer: Patrick Marzullo
Content Producer : Byron Oshiro
Broadcast: Jeff Selis
Art Buying: Amy Berriochoa
Photographer: Luke Delong
from Adweek : Advertising & Branding http://ift.tt/1MYZKfv
from WordPress http://ift.tt/1xXu9Ei
via IFTTT
No comments:
Post a Comment