Wednesday, April 22, 2015

Taco Bell’s ‘Hottest’ Hot Sauce Yet Is Coming on Cinco de Mayo

Taco Bell is looking to kick things up a notch. 

The Yum Brands' chain announced on Twitter that it will introduce a new hot sauce on Cinco de Mayo called Diablo. The sauce, which will only be available for a limited time, is made with a variety of peppers, including aji panca, chipotle and chili, according to Taco Bell spokeswoman Ashley Sioson. 

"We're all familiar with verde, mild, hot and fire, but if there's one thing we keep hearing from our fans, it's that they want more heat," Sioson said. "Diablo will deliver just that—[it] packs a punch with a 'we don't give a shishito' attitude."

Each Diablo sauce packet features one of 12 new "wisdom" labels—the quippy lines Taco Bell has on its hot sauce packets—something the brand visually highlighted in its tweet.

Not much else is known about the new hot sauce, and the brand did not immediately respond to further questions. 

Check out the announcement below: 



from Adweek : Advertising & Branding http://ift.tt/1PjUUra




from WordPress http://ift.tt/1G8pg9j
via IFTTT

No comments:

Post a Comment