Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire.
Johnsonville sausage has selected the New York shop to handle its creative business after a review, according to sources. Annual media spending is around $30 million.
Sources previously identified the other finalists as Fallon, Crispin Porter + Bogusky and the incumbent, Cramer-Krasselt. Avidan Strategies helped manage the process.
Droga5 could not be reached, and Johnsonville, which is based in Sheboygan Falls, Wisc., had no immediate comment. But sources said the contenders were told of the decision.
C-K's Milwaukee office had handled the account since 2008.
The search did not include media planning and buying, which remains at Compass Point Media, the media unit of Interpublic Group's Mithun.
Droga5's latest win follows a string this year that included Air Wick, Clearasil, Quilted Northern, Dixie, Jockey, Dun & Bradstreet and Mirai, a new fuel-cell vehicle from Toyota. Along the way, the agency's revenue grew 44 percent to an estimated $78 million.
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