Nordstrom has found a new agency for its media account.
Mindshare has landed the assignment after a review, according to sources. The retailer spent nearly $40 million in media last year and more than $15 million in the first half of 2014, according to Kantar Media.
The other finalists for the business could not be ascertained.
Mindshare referred calls to Nordstrom's headquarters in Seattle, which could not immediately be reached. News of the win surfaced, however, via an internal email at GroupM, the WPP Group division that oversees Mindshare and sister agencies like MEC and Maxus.
In the email, GroupM North American CEO Kelly Clark said, "This was a great team effort across Mindshare's U.S. offices, with contributions from Xaxis, Catalyst and WPP sister agency Possible."
Mindshare is expected to run the account out of its office in Santa Monica, Calif.
Previously, Omnicom Group's OMD handled media planning and buying for Nordstrom. The retailer produces ads internally and in 2013, used Mekanism for a campaign that was tagged, "Youphoria."
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