Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said.
WPP's MEC network, which started working on the business in 2003, is the incumbent along with independent barter shop Active International, which handles national broadcast.
Pile + Co is managing the search for the marketer who spent nearly $100 million in measured media last year. Final meetings in the review are scheduled on March 10 and 11.
Reps at Scotts Miracle-Gro could not be reached while those at MEC declined comment. Execs at Pile and Active International did not return calls.
Scotts last reviewed its media business in the fall of 2011, opting to stay with MEC in early 2012. The company's chief marketing officer, Jim Lyski, who instigated that earlier review, resigned from Scotts Miracle-Gro last January.
Sources at Miracle-Gro's digital agency 360i said their business was not up for review.
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