Eating better and losing weight are among the top New Year’s resolutions each year for a reason—in a society awash in the temptations of food, drink and streaming services, they’ve become ambitious goals.
But while many people make New Year’s resolutions each year, research from the University of Scranton Journal of Clinical Psychology found that only about 8 percent actually succeed. In spite of those defeating odds, men and women alike continue to promise themselves better health and fitness, more savings and a better outlook as the calendar ticks down to a fresh start.
Whether young or old, male or female, we’re all resolving to do the same things.
And losing weight leads. In a survey created exclusively for Adweek, Men’s Health asked nearly 5,000 men aged 18-34 about the desire to shed some pounds and their related health habits. As we all prepare to turn over a new leaf, here’s a look at the major concerns for the males among us.
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