An airborne teddy bear really rises to the occasion in this space-grazing British spot for Specsavers.
The commercial, aptly titled "Stratosphere," is about all of the fantastical, flighty ways that the young (or maybe the young-at-heart) might lose their glasses. In it, the stuffed hero wears purple frames and floats into orbit on a set of helium balloons — probably the best way to leave a birthday party.
Director Simon Ratigan — via production house HLA and the client's in-house agency — strikes a light, airy tone, and the approach fits, even as the camera cuts to slightly more down-to-earth glasses mishaps. It's still highly dubious, however, that a giraffe would eat a pair of lenses. Everyone knows they prefer homework.
The ad comes home to tout the brand's "kids get two free pairs" promotion, and the campaign, hashtag #TeddyInSpace. The behind-the-scenes clip, which shows how Specsavers's creatives actually sent up the bear (on only one, much bigger balloon), is sweet, if at moments unbearably cheeky. Faux-2001 strains build on the soundtrack as earnest technicians from mission control — the dudes making the video — track Teddy's trajectory across the heavens to his bumpy touchdown in a Herefordshire field.
In other words, the bear gets points for style. But hopefully, FCB's ballooning, human advernaut, Baptiste, will make a softer landing.
CREDITS
Agency: Specsavers Creative
Creative director: Graham Daldry
Copywriter: Aaron Scoones
Art director: Mike Hutchinson
Agency producer: Sam Lock
Media agency: Manning Gottlieb OMD
Production company: HLA
Director: Simon Ratigan
HLA executive producer: Mike Wells
HLA producer: Tim Daukes
Editor: Owen Oppenheimer
Post-production: VFX
Audio post-production: Soho Square Studios
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