Amsterdam is known for its famous "coffee shops," but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee as well. But it can't avoid the pervasive influence of that other mind-altering substance entirely.
So, with help from 180 Amsterdam, it orchestrated a special taste test. Cannabis is said to heighten one's senses of taste and smell, so it had real people (not actors) try its coffee—while under the influence.
Their reactions are colorful indeed. Check out the results below.
CREDITS
Client: Moyee Coffee
Founder: Guido van Staveren van Dijk
Creative Director: John Weich
Agency: 180 Amsterdam
President & Chief Creative Officer: Al Moseley
Creative Director: Martin Beswick
Art Director: Stephane Lecoq
Junior Copywriter: Ben Langeveld
Junior Art Director: Ingmar Larsen
Account Team: Dan Colgan
Producer: Claire Ford
Assistant Producer: Davide Janssen
Strategy Team: Paul Chauvin and Vincent Johnson
Director: Tobias Pekelharing
Executive Producer: Daphne Story
Editor: Fiona Fuchs
Postproduction: MPC Amsterdam
Audio Postproduction: Wave Amsterdam
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