Suntory Whisky 3-D Printed the World’s Most Incredible Ice Cubes

Advertising craft doesn't get more delicate than this. Check out TBWA\Hakuhodo's 3-D printed ice cubes, created for Japan's Suntory Whisky.

The agency used what's called a CNC router to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)

Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. "A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture," Fujiwara added.

The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

Lots more images, along with credits, below.

CREDITS

Client: Suntory

Campaign: "3D on the Rocks"

Agency: TBWA HAKUHODO+HAKUHODO

Executive Creative Director+Creative Director+Planner: Kazoo Sato

Copywriter +Planner: Takahiro Hosoda, Nobuhiro Arai

Art Director+Designer: Yo Kimura, Yuki Tokuno

Creative Technologist: Masashi Matsukura

Producer: Kaoru Otani

Assistant Producer: Fusae Yoshikawa

PR: Kayoko Asano, Miwako Fujiwara

Production: TOKYO+mount inc.+amana

Movie:

Director: Eiji Tanigawa(TOKYO)

Camera: Senzo Ueno(TOKYO)

Light: Masachio Nishida

Art: Midoriko Nemoto(TAIYO KIKAKU）

Ice: Motoharu Kato(Yamane Ice)

Sizzle: Noriko Saotome(GRAND)

Video Engenner: Satoshi Igarashi

Producer: Toshiyuki Takei(TOKYO)

Assistant Producer: Masayoshi Takayanagi(TOKYO)

Production Manager: Makoto Takahashi(TOKYO)

Production Manager Assistant: Rintaro Kozasa(TAIYO KIKAKU）　

OFFLINE Editor: Ryuichi Hasegawa(puzzle)

ONLINE Editor: Akira Nishibu(IMAGE STUDIO109)

Multi Audio: Yuta Sato(IMAGE STUDIO109)

Sound Effects: Norio Kobayashi(ONPa)

Music:

Executive Producer: Audioforce

Producer: DANIC

Composer: Steve Sidwell

Web:

Planner: Im Jeong-ho, Takeshiro Umetsu(mount inc.)

Planner +Art Director+Technical Director+Director: Hidekazu Hayashi(mount inc.)

Director: Hiroka Hasegawa, Hideki Yoshidatsu(mount inc.)

HTML coding: Hideki Yoshidatsu(mount inc.)

3DCG: Takeo Saito, Mika Nariya(FULVIS K.K.)

Production Manager: Ko Yoshida(mount inc.)

Graphic:

Photographer: Keisuke Minoda(acube)

Retoucher: Masahiko Furuta(RIZING)

Photo producer: Shinya Omi(amana)

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