CarlNelsonFranceAdvertising: Goodby Silverstein Names Its Next Generation of Top Creative Leadership

Tuesday, March 17, 2015

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership.

Today, the Goodby Silverstein & Partners founders announced Eric Kallman is becoming executive creative director, joining ecd Margaret Johnson in running the San Francisco office's creative department.

"This is a true reflection of how we are really working right now," said co-chairman Goodby, 63. "Rich and I will continue in our roles as advisors and guiding hands. But Margaret and Eric are now the ones with ultimate responsibility for the work on each of our accounts. They have brought a renewed life and energy to everything we do."

Johnson is an 18-year veteran of the agency known for award-winning work for Häagen-Dazs, HP, Nike and Logitech. She became one of the shops's five partners in 2012.

Kallman joined GSP a year ago as creative director and associate partner, after working as an ecd and partner at Barton F. Graf 9000 in New York. Prior to that stint, Kallman worked at Wieden + Kennedy, Portland, and TBWA\Chiat\Day, New York, where he started his ad career. Over his career, Kallman has made himself a big industry name with campaigns for Old Spice (for which he created "The Man Your Man Could Smell Like"), Skittles, Career Builder, Coca-Cola, Kayak, Little Caesars and Ragú.

Paul Caiozzo, who joined GS&P's New York office as ecd in May and helped to win one of the office's first clients, The New York Post, will continue to lead the NYC creative department.

"Margaret, Eric and Paul are the next generation of creative leaders for the agency," said co-chairman Silverstein, 65. "We're not retiring; this just allows us to stay focused on the big picture, which is making this a great place to work with great clients."