Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's very advanced, perhaps even futuristic new apartment-listings website.
In the campaign from RPA, Goldblum plays Brad Bellflower, an eccentric Silicon Valley maverick who's pretty damn impressed by everything on the new Apartments.com, which includes "custom search filters, videos, and most of all, heart."
The launch spot, which broke Sunday on The Walking Dead, shows Bellflower in a black void, surrounded by flashing white shapes, as he mutters futuristically about "game changers," of which the new Apartments.com is clearly one.
It's both parody and not-parody, which at first makes it hard to understand what to believe, though by the end of the :60 it's clear Bellflower loves Apartments.com, and you should too, though maybe not quite as cosmically.
"Change your apartment. Change the world," is the tagline.
"Like any good Silicon Valley maverick, Brad's vision for his apartment-listing website is nothing less than to change the world. But hyperbole and parody aside, finding a great place to live or moving to a new area really does change your world," says Andrew C. Florance, founder and CEO of CoStar Group, the parent company of Apartments.com.
Check out some out-of-home work from campaign below, plus credits. The company plans to spend $100 million on advertising, media, B2B marketing and search in the campaign.
CREDITS
Client: CoStar Group
Spot: "Launch"
First air: 3/1/15
Agency: RPA
EVP/Chief Creative Officer: Joe Baratelli
SVP/GCD: Pat Mendelson
CD/AD: Hobart Birmingham
CD/CW: Perrin Anderson
ACD/AD: Kirk Williams
ACD/CW: Eric Haugen
SVP/Chief Production Officer: Gary Paticoff
VP/Executive Producer: Selena Pizarro
Producer: Joshua Herbstman
Agency Assistant Producer: Grace Wang
Production: Anonymous Content
Director: Tim Godsall
Director of Photography: Bryan Newman
Executive Producers: Eric Stern & Rick Jarjoura
Executive Producer/Production: SueEllen Clair
Line Producer: Brady Vant Hull
Production Supervisor: Timothy Kreis
Editorial: Cut+Run
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Farls
Editor: Steve Gandolfi
Assistant Editor: Sean Fazende
Finishing: Jogger Studios
Creative Director: David Parker
VFX: Framestore
Sr. Executive Producer: James Razzall
Producer: Andrew McLintock
Design Director: Sharon Lock
CG Artist: Mike Bain
2D Supervisor / 2D lead – Michael Ralla
Audio Post Company: Lime Studios
Executive Producer: Jessica Locke
Sound Engineer: Dave Wagg
Transfer: Company 3
Executive Producer: Rhubie Jovanov
Producer: Alexis Guajardo
Colorist: Sean Coleman
Music Company: Barking Owl
Head of Production: Whitney Fromholtz
Creative Director: Kelly Bayett
Talent: Jeff Goldblum
—Out-of-Home Credits
Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Pat Mendelson
CD/Art: Hobart Birmingham
CD/Copy: Perrin Anderson
ACD/Art: Kirk Williams
ACD/Copy: Eric Haugen
Sr. Copywriter: David Sullivan (for Living Near Burritos, Duck and Finding an Apartment Faster only)
Sr. Art Director: Rob Anton (for Living Near Burritos, Duck and Finding an Apartment Faster only)
Photographer: Michael Muller
Digital Artist: Art Machine
—Digital Credits
Agency: RPA
EVP, CCO: Joe Baratelli
SVP, GCD: Pat Mendelson
CD/Art: Hobart Birmingham
CD/Copy: Perrin Anderson
ACD/Art: Kirk Williams
ACD/Copy: Eric Haugen
Jr. AD: Josh McCrary
Jr. CW: Earl Lee
Photographer: Michael Muller
Digital Artist: Art Machine
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