CarlNelsonFranceAdvertising: Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations

Wednesday, March 4, 2015

Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations

The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.

The artists were given words to play off—functional ones like "dunk" and "twist," as well as more emotional ones like "dream" and "wonder"—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.

The ads will run outdoors in New York City, Los Angeles and Indianapolis and shared through Oreo social channels starting this week. The featured artists are Shotopop, Jeff Soto, Ryan Todd, McBess, Andrew Bannecker, Geoff McFetridge, Andy Rementer, Alex Trochut, Craig and Karl and Brosmind.

See all the ads below, along with credits.

CREDITS

Client: OREO, Mondelez International, Inc.

Advertising: The Martin Agency

Public Relations: Weber Shandwick

Social: 360i

Media Buying: MediaVest

Client Credits:

VP, Global Biscuit Category Jason Levine

VP, Brand Strategy and Communications Jill Baskin

Senior Director, OREO & Chips Ahoy! Janda Lukin

OREO Global Brand Manager Flavio Ackel

OREO Sr Associate Brand Manager Kerri McCarthy

Agency Credits:

Chief Creative Officer: Joe Alexander

SVP/Executive Creative Director: Jorge Calleja

VP/Creative Director: Magnus Hierta

VP/Creative Director David Muhlenfeld

VP/Associate Creative Director/Design: Chris Peel

Associate Designer: William Godwin

Senior Studio Artist: Matt Wieringo

VP/Group Planning Director: John Gibson

Strategic Planner: Gigi Jordan

EVP/Worldwide Acct Director: John Campbell

SVP/Group Acct Director: Darren Foot

VP/Account Director: Leslie Hodgin

VP/Account Director: Britta Dougherty

Account Supervisor: Molly Holmes

Account Coordinator: James Salusky

EVP/Managing Director Production & Development: Steve Humble

Senior Art Producer: Anya Mills

Senior Print Producer: Paul Martin

Junior Print Producer: Jamie Parker

Group Project Management Supervisor: Giao Roever

Business Affairs Supervisor: Juanita McInteer