Monday, March 2, 2015

Watch This Ad Carefully, and You’ll Be Transfixed by the Car Sitting Quietly on a Street


The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting that you think. A very clever ad by AIS London and MindsEye director Luke Bellis.




There have been ads like this before, of course—notably, this 2008 spot about driving safely around cyclists.


CREDITS

Client: Skoda

Agency: AIS London

Art Director: Jay Packham

Copywriter: Ian Cochran

Director: Luke Bellis

Producer: Ben Sullivan

Production Manager: Carmen Siu

Production Company: MindsEye

1st AD: Jonathan Sidwell

Director of Photography: Dan Stafford-Clark

2nd AC: Harry Wheeler

Gaffer: Stefan Mitchell

DIT: Nelson Oliver

Art Department: Hayley Macdonald

Art Assistant: Ruth Pickard

Post Production: Tundra*

Head of Post: Espen Haslene








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